Creativity

Luther, Sherlock and Dr. Watson Team Up to Solve Huge Case in BBC's Clever Trailer

Film Promoting Crime Drama Mashes Up Existing Footage and Audio

By Alexandra Jardine. Published on Dec 17, 2015

Editor's Pick

Did the BBC really get Benedict Cumberbatch, Idris Elba, Martin Freeman and Gillian Anderson to make a one-minute ad together? The answer is no, but this trailer for BBC crime dramas makes it look as though they did.

The film cleverly pieces together existing footage and audio to create a story in which Cumberbatch and Watson (Sherlock and Dr. Watson), Elba (Luther) and Anderson (DCI Stella Gibson in The Fall) all appear to be meeting up at a derelict warehouse to solve a treacherous crime. It's not just a mash-up, but purports to be a real-story, which ends suitably on a cliffhanger.

MPC is responsible for this feat of post-production, while RKCR/Y&R is the creative agency behind it. Alison Hoad, vice chairman at RKCR/Y&R, said in a statement: "Who wouldn't want to see Sherlock, Watson, Luther and Stella Gibson investigating a crime together? Bringing them together shows the extraordinary scale and depth of BBC drama."

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About

Credits

Date
Dec 17, 2015
Agency:
RKCR/Y&R
Client:
BBC Drama
Executive Creative Director:
Mark Roalfe
Creative Director:
Ted Heath
Head of Planning:
Emily James
Business Director:
David Pomfret
Account Director:
Fabia Palliser
Account Manager:
Henry Carless
Agency Producer:
Keeley Pratt
Producer:
Louise Jones
Production Manager:
Brendan Barry
VFX:
MPC
Compositing:
Kamen Markov
Editor:
Ed Cheesman
Post Production/Grade:
MPC
Executive Music Producer:
Jay James, Soundtree

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