Creativity

BBC Music: Building 6 Music Trailer

Caution: DJs at work

Published on Apr 04, 2011

Editor's Pick

BBC Radio 6 Music DJs including ex Pulp frontman Jarvis Cocker are shown transporting and carrying speakers and radios blasting out music, in this spot for the radio station by Fallon. It turns out they are all taking them to the same place, where a giant structure made out of speakers is being constructed. The tagline is 'Building 6 Music'.

The campaign also includes digital banners that promote six specially created mixes, put together by the DJs, which can be downloaded at bbc.co.uk/6music. 6Music has also created a vinyl record of these mixes, with artwork and poster designed by Fallon, which will be available from independent record stores.

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About

Credits

Date
Apr 04, 2011
Agency:
Fallon
Client:
BBC Music
Executive Creative Director:
Augusto Sola
Creative Head:
Pete Gatley
Creative:
Emily Cussins
Agency Planner:
Mike Lean
Agency Producer:
Natalie Curran
Production Company:
Red Bee
Director:
Dom Bridges
Producer:
Louise Jones
Director of Photography:
Chris Sabogal
Editor:
Jonnie Scarlett
Post Production:
Glassworks
Audio Post Production:
Parv at Wave
Media Agency:
MPG
Media Planner:
Sally Walker

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