Benedict Cumberbatch Is Quietly Riveting in This Clever Promo for BBC Dramas

Shakespeare's 'All the World's a Stage' Speech Is Set to Clips From BBC Shows

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"Sherlock" actor Benedict Cumberbatch recites Shakespeare's famous "Seven Ages of Man" monologue in this promotional film for the BBC's new season of drama. Naturally, he's brilliant, but there's more: The speech (from "As You Like It") is set against appropriate clips from dramas including "Call the Midwife," "Doctor Who," "Luther" and of course "Sherlock," as well as star-studded adaptations of Hilary Mantel's "Wolf Hall" and J.K. Rowling's "The Casual Vacancy." The two-minute trailer, created in-house, broke on BBC One last night just before the new drama "The Missing." It's the latest in a series of blockbuster promos for the BBC with an emphasis on the broadcaster's overall brand rather than individual programming; earlier this month the BBC launched an all-star version of the Beach Boys' "God Only Knows" to promote BBC Music.

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Oct 29, 2014
BBC In-house
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