Creativity

Benedict Cumberbatch Is Quietly Riveting in This Clever Promo for BBC Dramas

Shakespeare's 'All the World's a Stage' Speech Is Set to Clips From BBC Shows

Published on Oct 29, 2014

Editor's Pick

"Sherlock" actor Benedict Cumberbatch recites Shakespeare's famous "Seven Ages of Man" monologue in this promotional film for the BBC's new season of drama. Naturally, he's brilliant, but there's more: The speech (from "As You Like It") is set against appropriate clips from dramas including "Call the Midwife," "Doctor Who," "Luther" and of course "Sherlock," as well as star-studded adaptations of Hilary Mantel's "Wolf Hall" and J.K. Rowling's "The Casual Vacancy." The two-minute trailer, created in-house, broke on BBC One last night just before the new drama "The Missing." It's the latest in a series of blockbuster promos for the BBC with an emphasis on the broadcaster's overall brand rather than individual programming; earlier this month the BBC launched an all-star version of the Beach Boys' "God Only Knows" to promote BBC Music.

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About

Credits

Date
Oct 29, 2014
Agency:
BBC In-house
Client:
BBC One

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