Creativity

BBC Radio: Cry

Hear, hear.

Published on Dec 07, 2011

Editor's Pick

RKCR/Y&R emphasize the importance of a soundtrack in a spot for BBC and Digital Radio UK. A man sheds tears while sitting alone in a darkened room -- but are they of sadness?

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About

Credits

Date
Dec 07, 2011
Agency:
RKCR/Y&R
Client:
BBC Radio
Director:
32 (Pulse)
Copywriter:
Mike Boles
Art Director:
Jerry Hollens
Red Bee Producer:
Louise Jones

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