Creativity

BBC: Stadium U.K

Athletes, prepare.

Published on Jun 29, 2012

Editor's Pick

RKCR/Y&R and Passion Pictures' Pete Candeland team up for the BBC's marketing campaign and title sequences for the London 2012 Olympics.

Fully animated, the sequence centers around the idea of the U.K. as one giant stadium, featuring British athletes practicing in every corner of the country. Swimmers dive in the Scottish lochs, sprinters run in the streets, and weightlifters practice dockside.

The accompanying music, 'First Steps,' was written and performed by Elbow, along with the BBC Philharmonic Orchestra and the NovaVox gospel choir. Check out the gorgeous full version here.

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Credits

Date
Jun 29, 2012
Agency:
RKCR/Y&R
Client:
BBC
ECD/Production:
Damon Collins
Creative:
Jules Chalkley
Creative:
Nick Simons
Creative:
Ted Heath
Creative:
Paul Angus
Production Company:
Passion Pictures
Production Company:
Red Bee Media
Producer:
Sarah Caddy
Production Manager:
Jane Hunt
Music Supervisor:
Dan Neale
Animation Production:
Passion Pictures
Executive Producer:
Michael Adamo
Executive Producer:
Hugo Sands
Producer:
Lottie Hope
Producer:
Anna Lord
Director:
Pete Candeland
Art Director:
Mario Ucci
Art Director:
Rick Thiele
Head of CG:
Jason Nicholas
CG Coordination:
Helen Lord
Visual Effects Supervisor:
Neil Riley
Modeling:
Mario Ucci
Modeling:
Cesar Nunes
Modeling:
Ian Brown
Modeling:
Florent Rousseau
Modeling:
Ander Gutierrez
Modeling:
Gary Newman
Modeling:
Mattias Bjurstrom
Rigging:
Chris Dawson
Rigging:
Jorge Bellot
Rigging:
Francois Pons
Texture:
Ellie Bond
Texture:
Emma Berkley
Texture:
Nikki Newman
Texture:
Florent Rousseau
Texture:
Ian Brown
Texture:
Gabriel Loques
Previsualization:
Xavier Zahara
Previsualization:
Mark Brown
Previsualization:
Martin Parissenti
Previsualization:
Richard Perry
Animation:
Cath Brooks
Animation:
Wes Coman
Animation:
David Sigrist
Animation:
Florian Mounie
Animation:
Conor Ryan
Animation:
Chris Olsen
Animation:
Mark Brown
Animation:
Rodrigo Torres
Animation:
James Farrington
Visual Effects:
Jamie Franks
Visual Effects:
Augusto Lombardi
Visual Effects:
Ciaran Moloney
Visual Effects:
Paulin Cointot
Visual Effects:
Michael Sofoluke
Lighting & Rendering:
Mario Ucci
Lighting & Rendering:
Rick Thiele
Lighting & Rendering:
Cesar Nunes
Lighting & Rendering:
Quentin Vien
Lighting & Rendering:
Patrick Krafft
Lighting & Rendering:
Christian Mills
Matte Painting & Concept Art:
Form Language
Matte Painting & Concept Art:
Max Dennison
Matte Painting & Concept Art:
Roger Gibbon
Matte Painting & Concept Art:
Kim Frederiksen
Matte Painting & Concept Art:
Diego Goberna
Matte Painting & Concept Art:
Lukasz Pazera
Matte Painting & Concept Art:
Daniel Cacouault
Matte Painting & Concept Art:
Giles Dill
Compositing:
Niamh Lines
Compositing:
Johnny Still
Compositing:
David Lea
Editing:
Anne Monnehay
Editing:
Jamie Foord

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