Creativity

BBC Morphs through 90 Years of U.K. History

RKCR Y&R and Aardman use archival footage for a trip down memory lane

Published on Mar 15, 2013

Editor's Pick

The BBC and RKCR/Y&R London take us on a journey through its 90-year broadcast history with this entertaining spot that uses footage from BBC archives, with the help of us modern day effects magic.

The Mill stepped in to help morph classic scenes together, from the Queen's coronation, to a Queen on-stage performance, from the Man of Silly walks to stop motion character Morph--the latter, with the help of Aardman Animations, who returned to recreate its classic character.

The campaign runs on television and radio and will lead to a "Where's Next?" microsite that features an interactive timeline of the company.

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Credits

Date
Mar 15, 2013
Agency:
RKCR/Y&R
Client:
BBC
Creative Director:
Ted Heath
Creative Director:
Paul Angus
Creative:
Barnaby Blackburn
Creative:
Gustavo Kopit
Production Company:
Red Bee Media
Producer:
Sarah Caddy
Producer:
Caroline Hicks
Director:
Anthony Dickenson
Editor:
Sam Rice-Edwards
Director of Photography:
Alex Barber
Post Producer:
The Mill
Composer:
Matthew Herbert
Sound Design:
Will Cohen
Animator:
Aardman Animations
Animator:
Mike Skrgatic

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