Creativity

BBC World News: Get the Complete Picture

Recently, BBDO/N.Y. created a map-based poster campaign to support the launch of the BBC World News channel in America (

Published on Oct 18, 2006

Editor's Pick

Recently, BBDO/N.Y. created a map-based poster campaign to support the launch of the BBC World News channel in America (click here for that ). Now the agency has gone off the map with a poster series that "simply and graphically presents words on a blank canvas," says writer Steve McElligott. "These words, when taken as a whole, create the picture of a relevant news story." But, McElligott adds, "Coupled with the tagline, the ultimate impression is that, unlike other news sources, the BBC simply presents the viewer with all the facts, without bias. The campaign reinforces the BBC's belief that news must always remain independent, impartial and honest."

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About

Credits

Date
Oct 18, 2006
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Executive Creative Director:
Eric Silver
Creative Director:
Ari Weiss
Creative Director:
Jerome Marucci
Copywriter:
Steve McElligott
Art Director:
Chuck Tso
Client:
BBC World News
Agency:
BBDO New York

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