A Vine Challenge to Overblown Case Studies

#VineLions Asks You to Explain Your Work in Six Seconds

Published on Jun 14, 2013

Editor's Pick

It's almost Cannes week, and that means it's time for case study upon case study, even for the simplest idea that doesn't need an overblown, over-produced video to explain it. AdLatina and a BBDO Argentina copywriter are questioning the need for such excess with #VineLions, which challenges agencies and marketers to explain their creative in six seconds or less. Of course, it's easier for work like DraftFCB's "Daily Twist" campaign to explain what it was all about in that short a period of time -- but can a huge stunt like Red Bull Stratos be boiled down so easily?

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Jun 14, 2013
BBDO Argentina
BBDO Argentina
Executive Creative Director:
Rodrigo Grau
Executive Creative Director:
Ramiro Rodriguez Cohen
Director of Interactive Experiences:
Pablo Tajer
Producer of Interactive Experiences:
Veronica Conti
Agustin Suarez
Art Director:
Maximiliano Ballarini
Art Director:
Sebastian Duccoli
Digital Partner:
UO Solutions

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