“We’re always asking our clients to take chances, so we decided to walk the walk and be ballsy,” says CD Susan Credle, who along with CD David Lubars chose five finalists from over 60 entries received. “So we made it a competition to build some fun and morale within the agency. It’s just a fun thing that we wanted to do, and it proves that you can take a print ad and make it live further than simply that one space.” Look for more features to be added to the site soon, including tips on getting the full Cannes experience and possibly a blog for festival attendees.
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