BBH Barn 2012: Social Rehab

Interact with your real friends.

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Can't interact with your real friends any more because you're so busy staring at your phone? You may just have to check into Social Rehab.

The site is the brainchild of the Singapore branch of BBH Barn, the agency's summer internship program. Having noted that some people are dangerously addicted to social media, they've concocted a 'rehab' kit consisting of physical elements you can use with real friends in social situations; Facebook 'Like' stickers, Instagram-filter glasses, post-it notes where you can write your latest tweets or status updates, and sketchpads for those real 'draw something' moments. You can print and cut out the kit from the site, (where you can also watch videos of those, like the fashion blogger shown here, who have used the kit). BBH Barn is also holding special events to hand the kits out.

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About

Credits
Date
Jul 30, 2012
Agency:
BBH Barn - Singapore
Client:
BBH Barn 2012
Category
Latest Creativity News on Ad Age

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