Do you have a story to tell on the iPhone 4? BBH Labs teamed with Freedom & Partners on the iOscars, a new platform for showcasing the power of creativity on the iPhone 4. BBH digital CD Seth Weisfeld noted on the BBH Labs blog that just days of the iPhone 4's launch, impressive pieces of filmmaking like Michael Koerbel's Apple of My Eye emerged, showcasing the great creativity that can be achieved with the new device. That work inspired a "quick Twitter exchange between Craig Elimeliah at Freedom & Partners, Ben Malbon and myself," and shortly after, F&P were able to design and build the new site, which aims to foster and share creativity that be achieved via the iOS mobile platform.
So far, unlike the traditional Oscars, no awards will be given out for the best films. The public will vote on popularity, so the prize for now is the "respect of your creative peers."