BBH ZAG: Playground Sessions

Music lessons for the 21st century.

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Editor's Pick

'Guitar Hero meets Rosetta Stone' is how BBH's brand invention division, ZAG, describes Playground Sessions, its latest innovation. It's a downloadable music learning software which aims to transform the traditional piano lesson and teach the fundamentals of music through gaming principals, popular music, digital interfaces, data design and social networking elements.

Playground Sessions was developed in partnership with software developer Rain as well as with Dr. Bruce Homer and Dr. Jan Plass, founding partners of the Consortium for Research and Evaluation of Advanced Technologies in Education (CREATE) at New York University. The keyboard lessons are taught by David Sides, a musician with 159 million YouTube views, who uses popular songs as the basis for the Playground Sessions tutorials. Users learn to play via top 40 songs such as Beyonce's Halo, and Hey Soul Sister by Train, and the lessons include elements of gaming like scoring, badges, progress visualization and the ability to share with and challenge friends.

Playground Sessions is available for download for $149.00 - you need a keyboard with a USB or midi connection to use it.

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About

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Date
Nov 02, 2011
Agency:
BBH Zag
Client:
BBH ZAG
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