BBR Saatchi & Saatchi: Blood Relations

Donating blood as an act of healing.

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At Cannes 2010, BBR Saatchi & Saatchi launched a challenge called 'The Impossible Brief' - inviting creative minds around the world to present ideas to bring people in the Israeli/Palestinian conflict together. The result was Blood Relations. The idea brings together Palestinans and Israelis who have lost family members in the conflict to donate their blood to a general blood bank as a 'symbolic act of healing', asking the question 'could you hurt someone who has your blood running through their veins?'

Following live donations that have been taking place in Tel Aviv, the website was launched to allow people all over the world to virtually donate their blood in support of the project. People on both sides of the conflict can go to the site to donate 'virtual' blood.

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Oct 26, 2011
BBR Saatchi & Saatchi Tel Aviv
BBR Saatchi & Saatchi
Creative Manager:
Eran Nir
Creative Manager:
Tomer Gidron
Creative Manager:
Eddie Goldenberg
Art Director:
Nathan Freifeld
Shachar Ayalon
Guy Gordon
Rachel Friend
Steve Reiches
Leonid Angarov
Bosmat Marmarely
VP of Production:
Dorit Gvilli
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