This Children's Hospital Turned Kids' Drawings Into Digital Stickers

Donors Can Send 'Hope Sticks' Images Instead of an Emjoi

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Canada's B.C. Children's Hospital has come up with an innovative and creative way of raising funds -- it turned kids' drawings into cute digital stickers that supporters can send instead of emojis.

Agency Critical Mass asked children from the hospital to draw what happy looks like, and then turned the drawings into the "Hope Sticks" stickers. Apple also created a whole new app category for Stickers and a new store interface for iMessage apps in iOS 10.

Now, when purchasing the $0.99 sticker pack, people don't just get a download -- they give a donation.

Separately, B.C. Children's Hospital has released a video for the holidays, created by agency Camp Pacific, in which the classic poem "The Night Before Christmas" is set to footage of children being treated in hospital. Each line of the poem is juxtaposed with a different scene. For instance, "The stockings were filled by the chimney with care" is paralleled by a nurse hanging IV bags next to a child, and "Visions of sugar-plums danced in their heads" is juxtaposed by a child going through a CT scanner. All the kids in the film were real patients.

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About

Credits
Date
Nov 28, 2016
Agency:
Critical Mass
Client:
B.C. Children's Hospital
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