Creativity

BC Children's Hospital: Hospital Ward

Give us space.

Published on Feb 20, 2013

Editor's Pick

Dare Vancouver exposes the lack of the space in healthcare, specifically to raise funds for a new children's hospital, via a nicely produced coupleof spots for the BC Children's Hospital Foundation. Both spots use no voiceover and simple optical illusions to nice effect.

The television campaign was shot in a specially built Ames room with five foot ceilings on one end, and eight-foot ceilings on the other. Shot in-camera, the technique made it look like the room becomes smaller as the person moves through it.

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About

Credits

Date
Feb 20, 2013
Agency:
Dare Vancouver
Client:
BC Children's Hospital
Director:
Miles Jay
Prod. Co.:
OPC Family Style

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