Creativity

BC Hydro: Power Smart LED Live Powered Billboard

For five days last week in a parking lot in downtown Vancouver, this billboard was lit around the clock by pedal power to demonstrate the energy efficiency of LED lights. The DDB/Vancouver project, on behalf of BC Hydro, required some 120 volunteers

Published on Nov 30, 2006

Editor's Pick

For five days last week in a parking lot in downtown Vancouver, this billboard was lit around the clock by pedal power to demonstrate the energy efficiency of LED lights. The DDB/Vancouver project, on behalf of BC Hydro, required some 120 volunteers

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About

Credits

Date
Nov 30, 2006
Creative Director:
Alan Russell
Copywriter:
Kevin Rathgeber
Art Director:
Dan Strasser
Producer:
Gayle Robson
Photographer:
Scott Morgan
Client:
BC Hydro
Agency:
DDB Canada

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