Creativity

BCBSNC: Rock

The little details.

Published on Jun 25, 2012

Editor's Pick

For the Blue Cross Blue Shield of North Carolina, agency Capstrat presents a series of vignettes that tell the story of life's biggest moments through small actions that accompany them. The tense foot-tapping before being told that you are cancer free, to knuckle-breaking hand-clasping while giving birth are all showcased. Check out all the spots on the right.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 25, 2012
Agency:
Capstrat
Client:
BCBSNC
Editorial:
Fluid
Editor:
Robin Burchill

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.