Creativity

See How a Solar Power Company Duped Trump Supporters Into Promoting Its Cause

Election Stunt by Beamer Solar Capitalizes on Support for His 'Wall'

By Alexandra Jardine. Published on Oct 25, 2016

Editor's Pick

In an election-themed stunt, solar power company Beamer Solar capitalized on support for Donald Trump's controversial "wall" proposal to persuade some U.S. Republicans to promote solar panels.

Agency Arnold Worldwide handed out t-shirts at the Republican National Convention with the slogan "Build a wall." What they didn't know was that below that, in sunlight-activated ink, were the words "of solar panels on your house."

According to agency, and borne out in this video, many of the Trump supporters surprisingly got on board with the solar power message -- despite Trump's own well-documented views on climate change. Justin Galvin, creative director, Arnold Worldwide, said in a statement: "Our country's political views have never been more polarizing. We wanted to use an obviously divisive platform to start a different conversation. We honestly thought the reactions were going to be much different."

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About

Credits

Date
Oct 25, 2016
Agency:
Arnold Worldwide
Client:
Beamer Solar
Production Company:
Sweet Rickey
Director:
Max Esposito
Editorial Company:
Editbar
Audio Company:
Soundtrack
Music:
Marmoset

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