Creativity

LeBron, Harden, Green and Durant Warm Up to the White Stripes for Beats

Spot Will Run During NBA Playoffs

By Alexandra Jardine. Published on May 16, 2017

Editor's Pick

LeBron James, Kevin Durant, Draymond Green, and James Harden all warm up to the sound of the White Stripes in Beats by Dr Dre's latest spot set to run throughout the NBA playoffs.

Simple but compelling in its pairing of music and image, the spot is set to the soundtrack of the White Stripes' "Seven Nation Army" (a popular chant with sports fans around the world). It shows each player warming up to the song with the Beats Solo3 and Powerbeats3 headphones. Harden dons the brand's new "Trophy Gold" version of the Powerbeats3, which will be available from May 26.

The spot is by Anomaly and was directed by Alastair McKevitt at Doomsday Entertainment.

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About

Credits

Date
May 16, 2017
Agency:
Anomaly
Client:
Beats
Director:
Alastair McKevitt
Production Company:
Doomsday Entertainment
Editor:
Adam Robinson
Editorial Company:
Work Editorial
Music:
The White Stripes

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