Home Gallery Video Beats By Dr. Dre B-Ready Featuring Firestarter by the Prodigy Beats Recreates the Prodigy's 'Firestarter' Video With Euro 2016 Players in Next 'B(Ready)' Spot Players Kane, Gotze, Griezmann and Fabregas Prepare in Video's Underground Tunnels By Alexandra Jadine. Published on Jun 10, 2016 Editor's Pick Having launched its new global "b(Ready)" campaign last week with a spot featuring NBA player Draymond Green, Beats by Dr Dre turns its attention to soccer and the Euro 2016 championships in the second spot in the series. This campaign is all about finding the perfect music to prepare for the game, and this time it's The Prodigy's 1996 hit "Firestarter" as England players Harry Kane, Germany's Mario Gotze, France's Antoine Griezmann and Spain's Cesc Fabregas run and kick their way along the underground tunnels featured in the song's original music video as they get ready to walk out into the stadium. Adam Hashemi at Reset directed the spot, which was created by R/GA's Hustle in both L.A. and London. It breaks as European fans are eagerly awaiting the start of Euro 2016 in France today. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJun 10, 2016Agency:Hustle L.A.Chief Marketing Officer:Omar JohnsonClient:Beats By Dr. DreVice President Marketing:Jason WhiteExecutive Creative Director:Rodrigo SobralExecutive Creative Director:Will EsparzaCreative Director:Edwin LatchfordCreative Director:Ciaran McCarthyCopywriter:Edwin LatchfordCopywriter:John McKelveyArt Director:Ciaran McCarthyArt Director:Hannes CiattiManaging Director:Romain NaegelenExecutive Production Director:Alissa WebbAccount Director:Lexi VonderliethAccount Director:Giorgia Di BellaAccount Supervisor:Arya BoghratySenior Producer:Brandon WatersSenior Producer:Claire BadhamsStrategy Director:Poppy ThorpeStrategy Director:Stephen PirrieStrategy Director:Shawn ShahaniProduction Company:Reset ContentDirector:Adam HashemiVisual Effects:The Mill CategoryTVCWeb Film IndustrySoccer GenreCelebritySports Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Beats By Dr. Dre: A Christmas Miracle Hustle L.A. Beats By Dr. Dre: Nick Kyrgios R/GA London Beats By Dr. Dre: LeBron James in 'St. Vincent St. Mary's'