Colorful Aussie Player Nick Kyrgios Stars in Beats by Dr. Dre Ad for Wimbledon

Spot Is Running During Wimbledon in the U.K.

Published on

Editor's Pick

Australian tennis player Nick Kyrgios -- known for his entertaining, outspoken character and on-court outbursts -- is the latest tennis star to feature in a Beats by Dr. Dre ad, the brand having impressed with its inspiring Serena Williams spot that ran during the U.S. Open.

This one, running in the U.K. to coincide with Wimbledon, has fun with the British tennis tournament's strict code, such as no colored attire (and indeed, Kyrgios has been seen wearing his colored Beats headphones court-side), as well as more general tennis rules such as no racket abuse, interspersed with shots of the player slamming his racket during a traning session. R/GA London created the spot.

John McEnroe told a BBC audience this week that Krygios represented a welcome return to "characters" for the tennis world -- he's also been labelled "Australia's most marketable athlete."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 01, 2015
R/GA London
Beats By Dr. Dre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age