Home Gallery Interactive (video) Beats by Dre Beats x Rudimental : Beat by Beat Beats By Dr Dre Lets YouTube Users Do Their Own Sound Mixing Headphone Brand Teamed Up With UK Band Rudimental On Interactive Project Published on Feb 26, 2014 Editor's Pick Headphone brand Beats by Dr Dre has teamed up with UK drum and bass band Rudimental to develop an interactive experience that lets YouTube users control a video as if they were at a sound mixing desk. The experience, created by Droga5 Europe, Wilderness and Pulse Films, consists of six unique videos that can be played and mixed simultaneously via a customized YouTube player. As the band describes the different instruments and sounds that went into its single, Powerless, supporting films on the page begin to play automatically, going further into a specific element of the track. Viewers are able to click to turn these supporting films on and off, remixing Powerless however they'd like. The films were shot by directors Fred&Nick of Pulse Films, and interactive experience was developed by Wilderness. The experience was created to celebrate Beats by Dr. Dre's relationship with Rudimental; the band used the headphones and speakers to band produce its latest album "Home". The work is the first creative to come out of Droga5 Europe since it was established last year. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 26, 2014Agency:Droga5 - Europe Client:Beats by DreExecutive Creative Director:Nik StudzinskiExecutive Creative Director:Thiago de MoraesProducer:Sasha MantelFilm Production:Pulse FilmsDirector:Fred & NickFilm Producer:Shirley O'ConnorEditor:Rachel SpannEditorial Company:Work PostInteractive Production:WildernessSound Engineer:Joe MountSound Engineer:Aaron ReynoldsSound Studio:WavePost:The MillColorist:James Bamford TagsYouTube CategoryMusic VideoWeb Film Industryfashion/accessories GenreMusic Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Beats by Dre: Got No Strings - Stars Anomaly Beats by Dre: Got No Strings Anomaly Beats by Dre: A Christmas Miracle Hustle L.A.