Creativity

Anomaly L.A.'s First Work for Beats by Dre Shows Michael Phelps, Pharrell, Rebel Wilson and More Living Joyful, Wireless Lives

Anomaly L.A. Debuts Star-Studded Effort in Its First Work for the Brand

By Ann-Christine Diaz. Published on Oct 17, 2016

Editor's Pick

In its first campaign out of Anomaly L.A., Beats by Dre has assembled a cavalcade of superstars for its new global campaign "Got No Strings," promoting the brand's range of wireless products.

Michael Phelps, Nicki Minaj, Karlie Kloss, Rebel Wilson, Steve Buscemi, Pharrell Williams and Amber Rose are among the celebrities we see incorporating the devices in their lives -- set to the nostalgic "I've Got No Strings" from Disney's "Pinocchio."

It's a joyous, fun-filled film -- intercut with scenes from the classic film in which Pinocchio finally becomes untethered from his marionette controls, we see the stars hard at work or play or both. Phelps easily pumps out the pushups over his new baby Boomer, Pharrell cheerfully conducts a band performance, Buscemi tangoes with a flight attendant and Amber Rose Facetimes -- and trips -- all unencumbered, thanks to the wire-free headsets.

The spot debuted online today and will first air on broadcast on October 20. The campaign will span across film, digital, social and out of home and promotes the wireless Beats, Beats Solo Wireless, and Powerbeats Wireless products.

The rest of the cast includes DJ Khaled, Travis Scott, Ben Simmons,William Chan, Young M.A, Sayo, Juno Temple, Karen Civil, Liza Koshy, Al Rocco, Miyavi and PartyNextDoor.

The debut of this spot, right now, might strike some as ironic, given the skewering that parent company Apple saw with the debut of its own wireless Air Pods. Also, with the message of "Got No Strings," election watchers might find an uncanny parallel to Republican candidate Donald Trump's recent tweet regarding being freed from the the "shackles" of his party.

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About

Credits

Date
Oct 17, 2016
Agency:
Anomaly
Client:
Beats by Dre
Musical Adaptation:
Ring The Alarm
Sound Design/Mix:
Therapy
Sound Design/Mix:
Ring The Alarm
Group Business Director:
Josh Jefferis
Creative Director:
Fab Berglund
Senior Art Director:
Matt Kalish
Senior Writer:
Zach Myrow
Director of Project Management:
Chris Greve
Project Manager:
Allison Pankow
Account Director:
Lexi Vonderlieth
Executive Creative Director / Partner:
Mike Byrne
Executive Producer:
Ana Julfayan
Senior Producer:
Amanda Weiss
Associate Producer:
Brittany Cammisa
Head Of Production:
Mike Refuerzo
Creative Director:
Diallo Marvel
CMO:
Omar Johnson
VP Global Marketing:
Jason White
Brand Director:
Robbie Labelle
Brand Manager:
Shirley Chong
Production Company:
Smuggler
Director:
Brian Beletic
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Shannon Jones
Co-Head of Production:
Andrew Colon
Line Producer:
Francesca Lentini
Director of Photography:
Dion Beebe
Editorial Company:
Cut & Run
Executive Producer:
Amburr Farls
Editor:
Sam Ostrove

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