Creativity

Draymond Green Drops Into E-40's Music Video in Latest Spot From Beats

Ad Recreates E-40's 'Tell Me When to Go' Video to Star NBA Pro

By Alexandra Jardine. Published on May 31, 2016

Editor's Pick

Golden State Warriors' forward Draymond Green mentally prepares for a game with music in the latest commercial from Beats by Dr. Dre, which places him into scenes from the music video of Bay Area rapper E-40's "Tell Me When to Go."

The ad, directed by MJZ's Dante Ariola, sees Green preparing for the NBA Western Conference Finals with fellow teammates Shaun Livingston and Ian Clark. He contemplates the Golden Gate Bridge, dons his Beats headphones and chooses the E-40 track from his phone before walking out to play. His outer calm composure, shown in color, is contrasted with the music video's energetic black and white scenes which depicts him in the middle of the action, frenetically preparing to get out on court.

R/GA's Hustle recreated the music video to make the ad, which launches a new global tagline, "b(Ready)."

Judging from his team's performance and ascendance to this year's finals, it seems Green was ready for sure.

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Credits

Date
May 31, 2016
Agency:
Hustle L.A.
Chief Marketing Officer:
Omar Johnson
Client:
Beats
Vice President, Marketing:
Jason White
Creative Director:
Jayanta Jenkins
Executive Producer:
Angela R. Barber
Senior Producer:
Kristine Ling
Senior Global Brand Manager:
Stephanie Sun
Brand Director:
Kevin O'Connor
Marketing Manager:
Sennai Atsbeha
Digital Brand Manager:
Stephanie Young
Music Supervisor:
Ed Alexander
Business Affairs Manager:
Marnie Nieves
Legal:
Susan Chasnov
Project Manager:
Maria Colorge
Executive Creative Director:
Rodrigo Sobral
Executive Creative Director:
Will Esparza
Creative Director:
Edwin Latchford
Creative Director:
Ciaran McCarthy
Copywriter:
Edwin Latchford
Copywriter:
John McKelvey
Art Director:
Ciaran McCarthy
Art Director:
Hannes Ciatti
Managing Director:
Romain Naegelen
Executive Production Director:
Alissa Webb
Account Director:
Lexi Vonderlieth
Account Supervisor:
Arya Boghraty
Senior Producer:
Brandon Waters
Director, Strategy:
Poppy Thorpe
Director, Digital and Social Strategy:
Shawn McDonald
Production Company:
MJZ
Director:
Dante Ariola
President:
Dante Ariola
Senior Executive Producer:
Eriks Krumins
Line Producer:
Natalie Hill
Unit Production Manager:
Susan Levin
Production Coordinator:
Erika Vasquez
Production Coordinator:
Sara Labb
Editorial Company:
Rock Paper Scissors
Editor:
Adam Petrofsky
Assistant Editor:
Marjorie Sacks
Post Producer:
Shada Shariatzadeh
Executive Producer:
Helena Lee
Graphics and Animation:
Blacklist
Director:
Golden Wolf
Executive Producer:
Andrew Linsk
Producer:
Justin Harris
Color:
The Mill
Colorist:
Adam Scott
Executive Producer:
Thatcher Peterson
Producer:
Diane Valera
Color Coordinator:
Jackson Rogers
Visual Effects:
The Mill
Visual Effects Supervisor:
Gareth Parr
Visual Effects Lead:
Steve Cokonis
Visual Effects Artist:
Lisa Ryan
Visual Effects Artist:
Yukiko Ishiwata
Visual Effects Artist:
Tim Robbins
Visual Effects Artist:
Rob Winfield
Visual Effects Artist:
Don Kim
Visual Effects Artist:
Jake Albers
3D Artist:
Mark Wesler
3D Artist:
Tom Graham
3D Artist:
Ziye Liu
3D Artist:
Katie Yancey
Matte Painter:
Gillian George
Executive Producer:
Sue Troyan
Producer:
Anastasia Von Rahl
Producer:
Antonio Hardy
Audio Producer:
Lime Studios
Sound Engineer:
Rohan Young
Assistant Engineer:
Ben Tomastik
Executive Producer:
Susie Boyajan

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