Home Gallery Video Beats Hear What You Want Kevin Garnett Drowns Out The Naysayers in Powerful Beats Ad Paul Hunter Directs New Spot Featuring Nets Player Published on Nov 25, 2013 Editor's Pick Brooklyn Nets player Kevin Garnett is the star of a powerful new spot for Beats, which shows that headphones aren't just a tool for listening to music, but also for shutting the world out when it becomes necessary. The ad, which broke last weekend, features Mr. Garnett sitting in a bus, driving into an arena entrance. It's clear that the fans screaming at him are Knicks supporters, by their orange-and-blue color schemes, who aren't thrilled about the prospect of an "old" former Boston Celtic now coming to play for the Nets. Directed by Paul Hunter, the ad features a track by Aloe Blaac, called "The Man," which Garnett uses to block out the sounds of jeering fans as he walks off the bus and into the tunnel. Read more about the campaign, which will include a future spot featuring 49ers QB Colin Kaepernick, in Behind the Work. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 25, 2013Agency:R/GAClient:BeatsProd. Co.:PRETTYBIRDDirector:Paul HunterEditorial:Rock Paper ScissorsEditorial:Damion Clayton CategoryTVC Latest Creativity News on Ad Age Reynolds-Maclean Joins Biscuit, Contagious Signs Anderson Watch the Newest Ads on TV From Ford, FedEx, Target and More Sean Smith Joins Solve, Anomaly London Adds Creative Directors Related work Beats: Be Heard Feat. NBA Pros Anomaly Beats: Draymond Green in B Ready Hustle L.A. Beats: Marcus Mariota in 'Ohana' presented by Beats by Dre Hustle L.A.