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Ellen is Goldilocks in Beats Music's Super Bowl Commercial

R/GA's Spot Promotes Company's Music Streaming Service

Editor's Pick

As Ad Age reported earlier this week, Ellen DeGeneres is the star of Beats Music's first ever Super Bowl commercial. (Smart tactic, getting a talk show host to star -- and tease -- your spot.)

Created by R/GA, the commercial promotes Beats Music's streaming service that personalizes music. That's advertised with a Goldilocks-themed film, where Ms. DeGeneres tries to find the music that's just right for her. The bears appear at the end -- lending more credence to our thesis that those animals are the new monkeys of the Super Bowl.

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About

Credits
Date
Jan 30, 2014
Agency:
R/GA
Client:
Beats
Creative Director:
Jay Zasa
Creative Director:
James Temple
Art Director:
Lucio Rufo
Producer:
Shannon Worley
Producer:
Monique D. Veillette
EP/HOP:
David Kalvert
Production Co.:
Imperial Woodpecker
Director:
Stacy Wall
Producer:
Laurie Boccaccio
DP:
Chris Blauvelt
Editorial:
Whitehouse Post
Editor:
Lisa Gunning
Assistant Editor:
Brandon Porter
Producer:
Lynne Mannino
EP:
Joni Williamson
Colour:
Mill LA/ Mill NY
Exec Producer:
Sue Troyan
Producer:
Adam Reeb
Coordinator:
Antonio Hardy
Shoot Supervisor:
Chris Knight
Shoot Supervisor:
John Leonti
2D Lead Artist:
Chris Knight
3D Lead Artist:
David Lawson
2D Artist:
Dag Ivarsoy
2D Artist:
Don Kim
2D Artist:
Edward Black
2D Artist:
Margolit Steiner
2D Artist:
Matt Trivan
2D Artist:
Patrick Heinen
2D Artist:
Robert Murdock
2D Artist:
Andy Dill
3D Artist:
Miguel Guerrero
3D Artist:
Adam Gillespie
3D Artist:
Blake Sullivan
3D Artist:
Mike Di Nocco
3D Artist:
Alaina Hower
3D Artist:
Sharlene Lin
3D Artist:
Martin Rivera
3D Artist:
Kiel Figgins
3D Artist:
Michael Lori
3D Artist:
David Hempstead
3D Artist:
Margaux Huneau
3D Artist:
Josh Elmore
3D Artist:
James Studdart
3D Artist:
Tim Wernette
Matte Painting:
Andy Wheater
Exec Producer (Colour):
LaRue Anderson(LA)
Colour Producer:
Heath Raymond (NY)
Colour Producer:
Natalie Westerfield (LA)
Colourist:
Fergus McCall (NY)
Colour Assist:
Markus Ober (LA)
Colour Assist:
Nick Sanders(LA)
Audio:
Beacon Street Studios
Mixer:
Mike Franklin
Assistant:
Dewey Thomas
Producer:
Caitlin Rocklen

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