Home Gallery Video Beats The Right Music Ellen is Goldilocks in Beats Music's Super Bowl Commercial R/GA's Spot Promotes Company's Music Streaming Service Published on Jan 30, 2014 Editor's Pick As Ad Age reported earlier this week, Ellen DeGeneres is the star of Beats Music's first ever Super Bowl commercial. (Smart tactic, getting a talk show host to star -- and tease -- your spot.) Created by R/GA, the commercial promotes Beats Music's streaming service that personalizes music. That's advertised with a Goldilocks-themed film, where Ms. DeGeneres tries to find the music that's just right for her. The bears appear at the end -- lending more credence to our thesis that those animals are the new monkeys of the Super Bowl. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 30, 2014Agency:R/GAClient:BeatsCreative Director:Jay ZasaCreative Director:James TempleArt Director:Lucio RufoProducer:Shannon WorleyProducer:Monique D. VeilletteEP/HOP:David KalvertProduction Co.:Imperial WoodpeckerDirector:Stacy WallProducer:Laurie BoccaccioDP:Chris BlauveltEditorial:Whitehouse PostEditor:Lisa GunningAssistant Editor:Brandon PorterProducer:Lynne ManninoEP:Joni WilliamsonColour:Mill LA/ Mill NYExec Producer:Sue TroyanProducer:Adam ReebCoordinator:Antonio HardyShoot Supervisor:Chris KnightShoot Supervisor:John Leonti2D Lead Artist:Chris Knight3D Lead Artist:David Lawson2D Artist:Dag Ivarsoy2D Artist:Don Kim2D Artist:Edward Black2D Artist:Margolit Steiner2D Artist:Matt Trivan2D Artist:Patrick Heinen2D Artist:Robert Murdock2D Artist:Andy Dill3D Artist:Miguel Guerrero3D Artist:Adam Gillespie3D Artist:Blake Sullivan3D Artist:Mike Di Nocco3D Artist:Alaina Hower3D Artist:Sharlene Lin3D Artist:Martin Rivera3D Artist:Kiel Figgins3D Artist:Michael Lori3D Artist:David Hempstead3D Artist:Margaux Huneau3D Artist:Josh Elmore3D Artist:James Studdart3D Artist:Tim WernetteMatte Painting:Andy WheaterExec Producer (Colour):LaRue Anderson(LA)Colour Producer:Heath Raymond (NY)Colour Producer:Natalie Westerfield (LA)Colourist:Fergus McCall (NY)Colour Assist:Markus Ober (LA)Colour Assist:Nick Sanders(LA)Audio:Beacon Street StudiosMixer:Mike FranklinAssistant:Dewey ThomasProducer:Caitlin RocklenSee more credits TagsSuper Bowl XLVIII CategoryTVC Latest Creativity News on Ad Age Gallegos United Has a New CCO, Arnold Hires Alfson, Low Joins Ogilvy Beijing 'I Have a Huge Idea:' Wyclef Jean Wants to Work With Brands BBH New York Rebuilds Leadership Team With New CEO, CCO and Chairman Related work Beats: Be Heard Feat. NBA Pros Anomaly Beats: Draymond Green in B Ready Hustle L.A. Beats: Marcus Mariota in 'Ohana' presented by Beats by Dre Hustle L.A.