France's Because Music Wins First Digital Craft Grand Prix

French Agency 84.Paris Creates Interactive Experience for Record Label's Tenth Anniversary

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Editor's Pick

Judges at this year's new Digital Craft Lions category, charged with focusing on execution rather than the creative idea, awarded the first Grand Prix to a French music label that celebrated its tenth anniversary with sounds and artwork from its archives.

In the case study for client Because Music submitted to the Cannes Lions International Festival of Creativity jury, French agency 84.Paris described its idea behind "Because Recollection": "What if, instead of just listening to music, you could play with it?"

"Because Recollection" uses a decade of Because Music's videos, music and new artists to create an interactive musical experience.

Read more about the category winners over at AdAge.com.

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Date
Jun 21, 2016
Agency:
84.Paris
Client:
Because Music
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