Creativity

Beck's: Art & Music - Calling All Artists

Beck's and Dare Digital have teamed up to create a site that displays how art is influenced by music and vice versa.

Visitors to the site can watch a live feed that features various artists holed up in a U.K. loft creating wor

Published on Sep 26, 2008

Editor's Pick

Beck's and Dare Digital have teamed up to create a site that displays how art is influenced by music and vice versa.

Visitors to the site can watch a live feed that features various artists holed up in a U.K. loft creating work to the soundtrack of established artists like Moby and newer acts such as Does It Offend You, Yeah?. The beer brand has also launched a music mixer in conjunction with the site, which lets visitors choose from one of six tracks and revamp it using a sequencer provided by Beck's. They can then upload their tracks to Beck's MySpace site and win a chance to participate in the Live Studio.

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About

Credits

Date
Sep 26, 2008
Client:
Beck's
Agency:
Dare Digital

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