Creativity

Beck's: Tetris

The magic number for Beck's Vier is four—as in four natural ingredients to brew the imported lager, and four chairs in a row to score points in the Tetris-based a

Published on Oct 05, 2006

Editor's Pick

The magic number for Beck's Vier is four—as in four natural ingredients to brew the imported lager, and four chairs in a row to score points in the Tetris-based advergame designed to promote it. The familiar multi-color blocks of the classic Nintendo Game Boy title have been replaced by orange and green furniture in Beck's online version. So what if the beer and the game have absolutely nothing in common other than the number four? The prospect of drunken Tetris tournaments alone is worth the price of an overpriced bottle.

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About

Credits

Date
Oct 05, 2006
Client:
Beck's

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