Beck's: Tetris

The magic number for Beck's Vier is four—as in four natural ingredients to brew the imported lager, and four chairs in a row to score points in the Tetris-based a

Published on

Editor's Pick
The magic number for Beck's Vier is four—as in four natural ingredients to brew the imported lager, and four chairs in a row to score points in the Tetris-based advergame designed to promote it. The familiar multi-color blocks of the classic Nintendo Game Boy title have been replaced by orange and green furniture in Beck's online version. So what if the beer and the game have absolutely nothing in common other than the number four? The prospect of drunken Tetris tournaments alone is worth the price of an overpriced bottle.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 05, 2006
Client:
Beck's
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age