Creativity

BECU Brings Social Media Comments To Life in Ads

DNA Seattle tracked down real Facebook and Twitter users to star in campaign.

Published on Apr 08, 2013

Editor's Pick

Credit union BECU took real-life social media comments and created TV, outdoor and print adsout of them, in a campaign by DNA Seattle and production company The Famous Group. DNA searched social media sites such as Facebook, Twitter, Pinterest and others to find positive comments, and then tracked down the members and asked if they'd re-tell their words for the campaign. The TV campaign, shot by director Brett Fallentine, features only real people, no actors, and no scripting was done.

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About

Credits

Date
Apr 08, 2013
Agency:
DNA Seattle
Client:
BECU
Production Company:
The Famous Group
Director:
Brett Fallentine

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