Beefeater Gin and Publicis UK have created Studio 24, a website that combines Instagram and music to let people create 'a soundtrack for their life'. The HTML5 site lets users mash up their Instagram photos with tracks on radio station Last.fm to create their own album covers. You can then click through from the covers to listen to the songs on Last.fm. Users need to sign in with Instagram before creating their art. The link with Beefeater is that the brand claims its "botanicals are steeped for 24 hours".