Vuvuzela: BeIN Sports' Delightfully Annoying New Way to Change the Channel

TBWA/Chiat/Day, N.Y. Creates "Gamechanger" Vuvuzela to Promote International Sports Network

Published on Mar 21, 2014

Editor's Pick

Sports fans now have a surefire, albeit annoying, way to commandeer their television sets. International sports network BeIN Sports and TBWA/Chiat/Day, New York have created a unique remote control, the "Gamechanger," a vuvuzela that changes the channel to BeIN when a user blows it.

For those of you unfamiliar with the instrument, it's a plastic horn that make a cacophonous honk when blown, and it's perhaps best known as a distraction deviced used by South African football fans during major games.

The BeIN invention uses an arduino platform to work: a mini microphone picks up the noise, read by a 32-bit microchip, which then transmits IR LED signals to cable boxes to change the channel. The video here demonstrates, to hilarious effect, how it works it various TV-viewing scenarios.

Fans who want to partake in the fun can get more info at and can make a request for a "Gamechanger" of their own on social media using the hashtag #beINgamechanger.

"The vuvuzela has, rightly or wrongly, become iconic for soccer fans," said BeIN Sports Marketing Director Juan Ochoa in a statement. "We're repurposing it for good, and in doing so showing BeIN Sports viewers and fans we share their love and passion for the great international sport."

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Mar 21, 2014
TBWA/Chiat/Day New York
beIN Sports
Exec. Creative Director:
Matt Ian
Global Creative Director:
James Cheung
Spencer Campbell
Art Director:
Mike Malz
Project Director:
Sophia Barnett-Wiltshire
Studio Digital Director:
Dima Farer
Studio Director:
Pasquale Bortone
Technology Director:
Jordan Holberg
Design Director:
Melatan Riden
U/X Designer:
Cait Smith
Designer/ Animator:
Yuriy Lozitskiy
Eric Lau
Print Services Manager:
Joni Adams
Print Services Manager:
Frances Cardona-Espinal
Senior Video Producer:
Kelcey Edwards
Brittni Phillips
Production Designer:
Dan Kane
Erwin Brown
Comp Artist:
John Turturro
Tech Consultant:
Ed Bear
Design Consultant:
Liz Zarro
Video Directed By:
Video Production Company:
Video Editor:
Brady Hammes
Video Editor:
Nida Vohra
Mold Production:

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