Bekol: The Bubble Project

Turning the tables on the hearing-enabled

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BBR Saatchi & Saatchi Tel Aviv created this campaign for Bekol, an organization that helps the hard of hearing.

According to the agency: "The main challenge that the organization faces is denial - the barrier of shame that causes 10% of the population to live in a bubble. Most high-rating television programs in Israel are broadcast with sign-language for the hard of hearing. To get our message across- draw an entire community out of its bubble, we collaborated with Israel's leading channels to create news items dealing with deafness, the challenges faced by the hard-of-hearing, and some of the new solutions available. In the middle of the broadcast, we simply flipped the viewers' perspective."

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Feb 01, 2010
BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer:
Yoram Levi
Creative Director:
Ben Sever
Creative Director:
Nadav Presman
Art Director:
Tomer Gidron
Agency Producer:
Dorit Gvilli
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