Creativity

Don't Fear Friday the 13th, Say Belgian Lotto Ads

It Could Be Your Lucky Day

By Alexandra Jardine. Published on May 11, 2016

Editor's Pick

It's Friday the 13th today, and the Belgian lottery is encouraging people to think it could be their lucky day with a couple of amusing ads promoting its Extra Lotto Jackpot.

The spots, directed by Johan Kramer of Ristretto Films for Brussels agency Mortierbrigade, center on people with "paraskevidekatriaphobia," or a phobia of Friday the 13th. (Yes, apparently it's a real condition.) They include a Mom, seen here, who serves up whole unpeeled vegetables and an entire chicken to her family because she's so superstitious that she won't use a knife on Friday 13th. There's also a guy who's so afraid of being struck by lightning he wears a rubber suit to the office.

The message is that they won't be playing, but it could be your lucky day, with a jackpot of 2.5 million Euros.

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About

Credits

Date
May 11, 2016
Agency:
Mortierbrigade Brussels
Client:
Belgian National Lottery
Director:
Johan Kramer
Production Company:
Ristretto Films

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