It's Friday the 13th today, and the Belgian lottery is encouraging people to think it could be their lucky day with a couple of amusing ads promoting its Extra Lotto Jackpot.
The spots, directed by Johan Kramer of Ristretto Films for Brussels agency Mortierbrigade, center on people with "paraskevidekatriaphobia," or a phobia of Friday the 13th. (Yes, apparently it's a real condition.) They include a Mom, seen here, who serves up whole unpeeled vegetables and an entire chicken to her family because she's so superstitious that she won't use a knife on Friday 13th. There's also a guy who's so afraid of being struck by lightning he wears a rubber suit to the office.
The message is that they won't be playing, but it could be your lucky day, with a jackpot of 2.5 million Euros.