Creativity

Belize's Really Fast Food, Curious Birds and Photo Ops Are Big Temptations in Quirky Tourism Campaign

Olson Continues to Highlight Country's One-of-a-Kind Wonders

By Ann-Christine Diaz. Published on Aug 30, 2016

Editor's Pick

Agency Olson has done a standout job of making the country of Belize stand out amidst its fellow Caribbean countries with bigger tourism budgets. Previously, the shop pulled the country's logo out of the '80s with a retro-modern makeover. It also hijacked a popular meme to sing its merits. Now, Olson tantalizes curious adventurers with new ads showing off the country's quirky offerings -- whether it's the exotic (and surprisingly human) birds, fast food that could teach the Golden Arches a lesson or scenic wonders that could make obsolete all those boring old "feet on beach" selfies.

Belize's "A Curious Place" campaign will include pre-roll, social, national TV broadcast, print and digital. Experiential marketing extensions will roll out early next year.

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About

Credits

Date
Aug 30, 2016
Chief Creative Officer:
Kevin McKeon
Client:
Belize Tourism
Creative Director:
Ryan Inda
Copywriter:
Ryan Inda
Experience Design Director:
David Fiedler
Design Director:
Joe Monnens
Copywriter:
Andy Masur
Art Director:
Brit Ryan
Designer:
Sarah Youngquist
Brand Strategy Director:
Liz Gray
Broadcast Director:
Mim Epstein
Print Producer:
Kirsten O'Callaghan
Production Company:
Drive Thru
Director:
Patrick Pierson
Director of Photography:
David Schnack
Editor:
Cody Brown
Music Producer:
Ivan Duran
Music Production:
Stonetree Records
Audio Mix:
Noware Media
Color Correction:
Company 3
Studio Artist:
Maria Erickson
Account Director:
Rebekah Gustin
Account Supervisor:
Jennifer Berg

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