Bell Sports: BMX Art

Bell is offering a line of signature helmets for its BMX pro riders, and CP+B has created an accompanying print campaign, etched in what CD Tony Calcao calls "a wild visual style that’s straight out of the BMX scene." The

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Bell is offering a line of signature helmets for its BMX pro riders, and CP+B has created an accompanying print campaign, etched in what CD Tony Calcao calls "a wild visual style that’s straight out of the BMX scene." The illustration scene was handled in-house by AD Dave Clemans. As an added bonus, Calcao notes, the web links "lead to some unbelievable online footage of the crew in action." This is not hype. A helmet is advisable when watching these clips.  
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About

Credits
Date
Aug 08, 2007
Client:
Bell Sports
Agency:
Crispin Porter + Bogusky Miami
Chief Creative Officer:
Alex Bogusky
Creative Director:
Tony Calcao
Creative Director:
John Reid
Copywriter:
Daniel Jordan
Copywriter:
Omid Farhang
Art Director/Illustrator:
Dave Clemans
Photographer:
Mark Losey
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