Creativity

Bell Sports: BMX Art

Bell is offering a line of signature helmets for its BMX pro riders, and CP+B has created an accompanying print campaign, etched in what CD Tony Calcao calls "a wild visual style that’s straight out of the BMX scene." The

Published on Aug 08, 2007

Editor's Pick

Bell is offering a line of signature helmets for its BMX pro riders, and CP+B has created an accompanying print campaign, etched in what CD Tony Calcao calls "a wild visual style that’s straight out of the BMX scene." The illustration scene was handled in-house by AD Dave Clemans. As an added bonus, Calcao notes, the web links "lead to some unbelievable online footage of the crew in action." This is not hype. A helmet is advisable when watching these clips.  

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About

Credits

Date
Aug 08, 2007
Client:
Bell Sports
Agency:
Crispin Porter + Bogusky Miami
Chief Creative Officer:
Alex Bogusky
Creative Director:
Tony Calcao
Creative Director:
John Reid
Copywriter:
Daniel Jordan
Copywriter:
Omid Farhang
Art Director/Illustrator:
Dave Clemans
Photographer:
Mark Losey

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