Creativity

These Pop-Up Store Mannequins Have a Stark Message for You

Stunt for Bellefaire JCB Highlights Youth Homelessness

By Alexandra Jardine. Published on Nov 25, 2015

Editor's Pick

Shoppers in a new "pop up" store in Cleveland got a pretty unexpected message from the mannequins in a stunt devised to highlight youth homelessness for child services organization Bellefaire JCB.

The campaign, by Doner Advertising, created a store called "2nd Look" in an upscale suburban Cleveland shopping mall, where unsuspecting shoppers were introduced to "live" mannequins portraying homeless teens. Inside the store, sales associates introduced shoppers to the life-like mannequins by explaining their stories, while tags on the clothing, including those worn by the mannequins, displayed disturbing statistics about homeless youth. The stunt looks to have induced some genuinely strong reactions from shoppers, and Bellefaire is enouraging people to share the PSA on social media to highlight the issue.

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About

Credits

Date
Nov 25, 2015
Agency:
Doner
Client:
Bellefaire JCB

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