Ben & Jerry's Hits Realtime Marketing Gold with Stoner Tweet About Colorado

Only an Ice Cream Brand Can Pull this Off

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Editor's Pick

As Colorado officially made the use of recreational marijuana legal, we saw few brands jumping on to comment on the legislation with a smart tweet, or Facebook post -- it's a hot-button issue, one that most brands wouldn't feel appropriate commenting on. Except one company, known for satisfying the munchies that strike the most avid of stoners. Ben & Jerry's saw excellent responses to this tweet Thursday. The photo showed a lone tub of the ice cream, with the tweet "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"

To date, it's gotten 3,700 retweets, and lots of smart replies. Our favorite is from @ALEXIA2DOPE20h:

@benandjerrys guess you could say the Coloradans get cravings when they're half baked ;)

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About

Credits
Date
Jan 03, 2014
Client:
Ben & Jerry's
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