Creativity

Ben & Jerry's Hits Realtime Marketing Gold with Stoner Tweet About Colorado

Only an Ice Cream Brand Can Pull this Off

Published on Jan 03, 2014

Editor's Pick

As Colorado officially made the use of recreational marijuana legal, we saw few brands jumping on to comment on the legislation with a smart tweet, or Facebook post -- it's a hot-button issue, one that most brands wouldn't feel appropriate commenting on. Except one company, known for satisfying the munchies that strike the most avid of stoners. Ben & Jerry's saw excellent responses to this tweet Thursday. The photo showed a lone tub of the ice cream, with the tweet "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"

To date, it's gotten 3,700 retweets, and lots of smart replies. Our favorite is from @ALEXIA2DOPE20h:

@benandjerrys guess you could say the Coloradans get cravings when they're half baked ;)

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About

Credits

Date
Jan 03, 2014
Client:
Ben & Jerry's

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