Ben & Jerry's: Do the World a Flavour

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Editor's Pick
Consumers can go online and invent a new ice cream flavor. The interface houses all available ingredients for the ice cream base, chunks and swirls. Users construct their own recipes and then can customize their tub with an uploaded photo. One of these crowd-sourced recipes will go into production in 2010.
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About

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Date
Apr 28, 2009
Client:
Ben & Jerry's
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