Students Dubbed Future Lions for Ben & Jerry's Thermometer

Ice Cream Really Shouldn't Be That Cold

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Editor's Pick

The Berghs School of Communication saw a lot of success at AKQA's Future Lions in Cannes this year. Students Fabian Lakander, Pia Hansson Näslund, Afshin Piran, Sebastian Sandberg and Linda won for "Do Zero for Climate Change," a Ben & Jerry's concept based on the idea that Kraft Ice cream is best enjoyed at 0 degrees. Be that as it may, most New Yorkers keep their freezers much colder and waste energy. To help avoid this, the group added thermometers to tubs of Ben & Jerry's ice cream.

To see the other winners and learn more about this year's AKQA Future Lions read the story on adage.com

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Date
Jun 17, 2014
Client:
Ben & Jerry's
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