Creativity

Ben & Jerry's: Fair Tweets

It's only fair.

Published on May 04, 2011

Editor's Pick

Longtime supporters of fair trade, Ben & Jerry's has launched this inventive promotion Fair Tweets, which invites users to donate their unused Twitter space to their cause. Created out of Amalgamated, Fair Tweets invites visitors to compose their tweets on a dedicated site or via a browser plug-in, which will transform all the unused character space into a message promoting World Fair Trade Day.

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About

Credits

Date
May 04, 2011
Agency:
Amalgamated
Client:
Ben & Jerry's
Digital Production Company:
Stink Studios

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