Ben & Jerry's: Liz Lemon

Lemon lives on.

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Editor's Pick

Ben & Jerry's commemorates the end of "30 Rock" with a new flavor, titled "Liz Lemon." It's a lemon (duh) flavored Greek frozen yoghurt by the same company who created "Schweddy Balls," after Alec Baldwin -- who is another "30 Rock" cast member -- and his infamous SNL skit. While we don't really see the notoriously unhealthy Ms. Lemon ever eating something as better-for-you as frozen yoghurt (she has been known to scarf down bull-semen-containing Mexican cheese puffs!) it's a cute way to say goodbye to one of the best shows of the past few years, and acknowledge Tina Fey's Greek heritage at the same time. Sales of the new flavor will benefit Jumpstart, an educational charity supported by Ms. Fey.

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About

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Date
Feb 04, 2013
Client:
Ben & Jerry's
Category
Latest Creativity News on Ad Age

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