It's 'One Sweet World' in Timely Ben & Jerry's Ad About Healing Divisions

Animated Fruits Decide They're 'Better Together'

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Just as America finds itself in turmoil over the Election result, and Britain is still divided over Brexit, Ben & Jerry's Europe has created a politically-charged online film that's all about the triumph of hope and healing in a country divided.

The film, created by U.K. agency Nice and Serious, is set in the town of Coneville where sweet and sour flavor fruits are at odds with each other. The isolationist Lemon Party is in charge, but a lone cherry tries to take a stand waving a placard that says "we taste sweeter together." Eventually, the fruits heal their divisions and decide that they are "better together." The ad is full of political references from both sides of the pond, from the town park called "Rosapark" to a poster titled "Melting point" that parodies the UKIP "Breaking Point" poster in the EU Referendum campaign.

Character modeling and animation is by Kilogramme, while Adelphoi Music and singer/songwriter Ben Cocks created a new track specifically for the ad, titled "One Sweet World." It'll be released on iTunes, Spotify and other music services.

Cocks said in a statement: "This idea of a divided country was something I could definitely recognise in post-Brexit Britain. Music is often used to bring people together, so I jumped at the chance to be involved. I needed to help tell the story of a sour world turned sweet, so I kept the changes in harmonies quite subtle to add an element of happiness without it being too jarring."

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About

Credits
Date
Nov 10, 2016
Agency:
Nice and Serious
Client:
Ben & Jerry's
Creative Director:
Tom Tapper
Creative:
Christopher Ross-Kellam
Animation Director:
Luke Marsh
Producer:
Mutsa Marau
Producer:
Segolene Meheust
Writer:
Tom Tapper
Writer:
Gleb Toropov
Writer:
Christopher Ross-Kellam
2D Concept Design:
Luke Marsh
3D Modeler:
Guillaume Le Roux
Character, Modeling, Rigging:
Kilogramme
Texture:
Tom Haig
Texture:
Chris Shaw
Rendering:
Tom Haig
Rendering:
Chris Shaw
Storyboard:
Marylou Faure
Sound Design/Mix:
Andrew Sherriff
Composer:
Ben Cocks
Producer:
Max De Lucia
Music Production Company:
Adelphoi Music
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