4/20 Gets a Special Treat: Ben & Jerry's BRRR-ito

Ben & Jerry's Channels Apple's '1984' to Promote Spectacular Ice Cream Treat

Published on

Editor's Pick

4/20, aka Weed Day is coming, and what better way to indulge in the "holiday" than with an over-the-top ice cream treat that looks like the lovechild of a burrito and a pint of Chocolate Chip Cookie Dough? Well, with an over-the-top commercial that promotes the frosty concoction by channeling the most over-the-top ad ever, Apple's "1984."

To introduce Ben & Jerry's new product launch, the BRRR-ito, Mekanism created this funny parody of the classic Super Bowl spot, but instead of a powerful woman hurling a hammer at a talking head in a room full of minions, we see a Ben & Jerry's staffer flinging a BRR-ito at a giant candy bar on screen, as a group of stoned-looking viewers look on apathetically. Once it hits, a cloud of smoke drifts in and hilarious copy runs up the screen: "On April 20th, Ben & Jerry's will introduce the BRRR-ito. And you'll see exactly why 4.20 will be exactly like '4.20.'"

Read more about brands getting on the 4/20 bandwagon on Adage.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 16, 2015
Ben & Jerry's
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age