Creativity

4/20 Gets a Special Treat: Ben & Jerry's BRRR-ito

Ben & Jerry's Channels Apple's '1984' to Promote Spectacular Ice Cream Treat

Published on Apr 16, 2015

Editor's Pick

4/20, aka Weed Day is coming, and what better way to indulge in the "holiday" than with an over-the-top ice cream treat that looks like the lovechild of a burrito and a pint of Chocolate Chip Cookie Dough? Well, with an over-the-top commercial that promotes the frosty concoction by channeling the most over-the-top ad ever, Apple's "1984."

To introduce Ben & Jerry's new product launch, the BRRR-ito, Mekanism created this funny parody of the classic Super Bowl spot, but instead of a powerful woman hurling a hammer at a talking head in a room full of minions, we see a Ben & Jerry's staffer flinging a BRR-ito at a giant candy bar on screen, as a group of stoned-looking viewers look on apathetically. Once it hits, a cloud of smoke drifts in and hilarious copy runs up the screen: "On April 20th, Ben & Jerry's will introduce the BRRR-ito. And you'll see exactly why 4.20 will be exactly like '4.20.'"

Read more about brands getting on the 4/20 bandwagon on Adage.com.

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Credits

Date
Apr 16, 2015
Agency:
Mekanism
Client:
Ben & Jerry's

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