Creativity

Ben: Dance with Bashir

Show off your Bollywood moves

Published on Jul 06, 2011

Editor's Pick

If you've always wanted to star in your own Bollywood dance video, Dutch telecoms brand Ben gives you the chance - well, kind of - in this interactive campaign.

At the Dance with Bashir website, your dance moves are recorded via your webcam, and 'Bashir' (the star of a previous commercial for Ben by KesselsKramer) imitates them, by way of a motion detection app. The moves are then composited into the background movie.

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About

Credits

Date
Jul 06, 2011
Advertising Agency:
KesselsKramer
Agency:
SuperHeroes
Client:
Ben
Creative:
Rogier Vijverberg
Creative:
Álvaro Márquez
Creative:
Gijs van den Berg
Creative:
Ameli Hansson
Creative:
Niek Eijsbouts
Strategy:
Olaf Kampman
Strategy:
Rogier Vijverberg
RTV Producer:
Pieter Leendertse
Interactive Producer:
Django Weisz Blanchetta
Digital Production:
Magic Bullet
Director:
Roel Welling
Film Production:
Wefilm
Sound Design:
Dinahmoe

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