Ben: Dance with Bashir

Show off your Bollywood moves

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If you've always wanted to star in your own Bollywood dance video, Dutch telecoms brand Ben gives you the chance - well, kind of - in this interactive campaign.

At the Dance with Bashir website, your dance moves are recorded via your webcam, and 'Bashir' (the star of a previous commercial for Ben by KesselsKramer) imitates them, by way of a motion detection app. The moves are then composited into the background movie.

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About

Credits
Date
Jul 06, 2011
Advertising Agency:
KesselsKramer
Agency:
SuperHeroes
Client:
Ben
Creative:
Rogier Vijverberg
Creative:
Álvaro Márquez
Creative:
Gijs van den Berg
Creative:
Ameli Hansson
Creative:
Niek Eijsbouts
Strategy:
Olaf Kampman
Strategy:
Rogier Vijverberg
RTV Producer:
Pieter Leendertse
Interactive Producer:
Django Weisz Blanchetta
Digital Production:
Magic Bullet
Director:
Roel Welling
Film Production:
Wefilm
Sound Design:
Dinahmoe
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