Creativity

Get a Load of Vinny G.'s Package in New Benefits Cosmetics Spot

'Real Men Don't Fake It' Says Gratuitious Video Out of Portal A

Published on Aug 22, 2013

Editor's Pick

Vinny Guadagnino of Jersey Shore is a really well-endowed yoga instructor in this gratuitous but still funny film from Benefit Cosmetics. Based on the theme of "Real Men Don't Fake It," the ad promotes the cosmetic brand's new mascara, which is what you should use to get your real eyelashes popping, and should get you to forget about those falsies once and for all. The brand goes a circuitous route to get that message across, featuring Vinny, plus Simon Rex of Dirt Nasty getting really in your face with their giant packages. Portal A created the video.

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About

Credits

Date
Aug 22, 2013
Agency:
Portal A San Francisco
Client:
Benefit

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