Benetton: Unhate Dove Sculpture

A sculpture for peace.

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Never a brand to shy away from a splash, Benetton unveiled a sculpture in Tripoli through Colors Magazine, as Libya celebrated its first independence day in 42 years. The publication donated a Dove Unhate sculpture, made out of shell cases recovered by war zones residents. The magazine also presented a short film about an inspirational Brazilian man and in its latest issue, included stories about the lives of activists and international prisoners.

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Date
Dec 27, 2011
Client:
Benetton
Category
Latest Creativity News on Ad Age

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