Creativity

Benetton Marks Indian Independence Day With an Uplifting Spot About Shared Faith

Film Is Based on a True Story About a Muslim Who Helped Save a Hindu Temple

By Alexandra Jardine. Published on Aug 18, 2017

Editor's Pick

As India marks both its Independence Day and the 70th anniversary of its partition with Pakistan, Benetton has made an ad to mark the date, showing how religion doesn't always tear people apart but can sometimes bring them together.

The film focuses on the story of Nooral Hasan, an elderly man living in Lucknow, India who gave up part of his house to help rebuild an abandoned Hindu temple. It's only at the end of the film that we learn he's a devout Muslim. It's based on a true story, and concludes with the hashtag #UnitedbyFaith.

The ad was created in collaboration with storytelling platform Terrible Tiny Tales.

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About

Credits

Date
Aug 18, 2017
Agency:
Terrible Tiny Tales
Client:
Benetton

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