Creativity

Bengay: Interpretive Dance

What did your arm just say?

Published on Apr 26, 2012

Editor's Pick

It's hard selling Bengay - or any sort of balm/pain reliever category - without making overt references to 'stiff muscles' because you're so tired from 'carrying the kids around,' or some such thing. Mother New York does a nice job skewing the brand to a younger audience with this hilarious work for Bengay Zero Degrees to show that people of all stripes suffer when they have muscle pain. Directed by Scott Corbett of Station Films.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 26, 2012
Agency:
Mother New York
Client:
Bengay
Creative:
Paul Malmstrom
Creative:
Bobby Hershfield
Creative:
Thomas Kemeny
Creative:
April Mathis
Producer:
Amy Kommatas
Strategist:
Shobha Sairam
Strategist:
Krystal Plomatos
Mother:
Rebecca Kallman
Mother:
Jordan Wheeler
Production Company:
Station Film
Director:
Scott Corbett
Line Producer:
Michelle Towse
Partner/EP:
Tom Rossano
Post Production:
MacKenzie Cutler
Editor:
Dave Anderson
Assistant Editor:
Winslow Lewis
Assistant Editor:
Valerie Sachs
Post Production Producer:
Tatiana Vasquez
VFX:
MPC
VFX Supervisor:
Drew Downes
VFX Producer:
Christos Mountzouros
Music:
tonefarmer
Composer:
Jared Hunter

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.