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Bengay: Interpretive Dance

What did your arm just say?

Editor's Pick

It's hard selling Bengay - or any sort of balm/pain reliever category - without making overt references to 'stiff muscles' because you're so tired from 'carrying the kids around,' or some such thing. Mother New York does a nice job skewing the brand to a younger audience with this hilarious work for Bengay Zero Degrees to show that people of all stripes suffer when they have muscle pain. Directed by Scott Corbett of Station Films.

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About

Credits
Date
Apr 26, 2012
Agency:
Mother New York
Client:
Bengay
Creative:
Paul Malmstrom
Creative:
Bobby Hershfield
Creative:
Thomas Kemeny
Creative:
April Mathis
Producer:
Amy Kommatas
Strategist:
Shobha Sairam
Strategist:
Krystal Plomatos
Mother:
Rebecca Kallman
Mother:
Jordan Wheeler
Production Company:
Station Film
Director:
Scott Corbett
Line Producer:
Michelle Towse
Partner/EP:
Tom Rossano
Post Production:
MacKenzie Cutler
Editor:
Dave Anderson
Assistant Editor:
Winslow Lewis
Assistant Editor:
Valerie Sachs
Post Production Producer:
Tatiana Vasquez
VFX:
MPC
VFX Supervisor:
Drew Downes
VFX Producer:
Christos Mountzouros
Music:
tonefarmer

See more credits

Category
Genre
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