Clueless Puppets Give Bad Home Improvement Advice in Ads for Benjamin Moore

The Martin Agency Created Three New Spots for the Brand, Debuting in May

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Have you ever asked for help at a big box home improvement store, only to get an answer that's almost absurdly unhelpful? Benjamin Moore's newest TV spots, created by The Martin Agency and directed by Moxie's Frank Todaro, capitalize on this unfortunate, relatable experience with a funny set of scenarios starring ventriloquist-style puppets.

Three ads, set to release in May as part of a spring campaign, feature customers asking for assistance with various painting projects, ultimately receiving all sorts of non sequiturs from two clueless puppet employees.

In the "Stain A Deck" spot, the puppets refer a customer to another employee called "Deck Stain Jerry"-- until they remember that Jerry doesn't work at the store anymore. In the second spot, a customer asks for baby-safe paint. "Start with bubble wrap -- aisle 7," a puppet says from behind the counter. In "Tough Plant," a shopper asks for help prepping a wall for paint and receives plant advice instead.

The commercials end with a question: "If you're not talking to your Benjamin Moore retailer, who are you talking to?" Someone without a clue, apparently.

Benjamin Moore's new spots are the latest out-of-the-box efforts from the world of paint, including Dulux and BBH London's white-washed dystopia spot and Valspar and FCB Chicago's "Color for All" film about colorblind people seeing color for the first time.

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Mar 25, 2015
The Martin Agency
Benjamin Moore
Benjamin Moore
Chief Marketing Officer:
Ron Schuller
Director, Marketing:
Julia Miller
Director, Brand Management:
Chris Connelly
Marketing Programs Manager:
Dave LaMere
Programs Manager, Retail:
Jodi Fulmer
Senior Manager, Digital Engagement Marketing:
Amanda Delorme
Senior Manager, Media and Activations:
Deb DeHamilton
Manger, Visual Merchandise:
Mindy Murphy
Chief Creative Officer:
Joe Alexander
Creative Director:
Vanessa Fortier
Creative Director:
Dave Gibson
Associate Creative Director:
Justin Harris
Executive Producer:
Christina Cairo
Senior Broadcast Producer:
Beata Mastalerz
Junior Broadcast Producer:
Peter Szijarto
Senior Production Business Manager:
Kelly Clow
Business Manager:
Melissa Johnson
Group Project Management Supervisor:
Karen Baber
Project Manager:
Riana Bocchino
Group Planning Director:
Matt Mattox
Digital Producer:
Kim Zaninovich
Digital Producer:
Betsy Wishart
Associate Director, Design:
Josh Corliss
Tech Director:
Jeremey Misavage
Production Company:
Moxie Pictures
Frank Todaro
Executive Producer:
Karol Zeno
Laura Heflin
Editorial Company:
Cosmo Street
Tiffany Burchard
Executive Producer (Editorial):
Maura Woodward
Laura O'Shea
Puppet Props:
Legacy FX
Executive Producer:
Alan Scott
Company 3
Tim Masick
Rochelle Brown
Tim Cullen Music
Audio Post Company:
Rainmaker Studios
Executive Producer (Audio):
Kristin O'Connor
Jeff McManus

See more credits

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